A General Partnership & Investment Framework
This document presents a comprehensive strategic framework for collaboration with MakanAds. Designed as a non-client-specific master plan, it outlines how property owners, brands, and investors can participate in the next generation of urban media infrastructure in Dubai.
MakanAds is not just a screen provider; we are a platform developer, network operator, and commercial enabler transforming "space" into "intelligent media assets."
Demonstrate structural shifts in modern advertising.
Highlight the strategic relevance of DOOH.
Present scalable partnership & ownership models.
Why traditional channels are losing efficiency
Audiences are scattered across apps, streams, and physical spaces. No single channel provides comprehensive coverage anymore.
Traditional ad costs are rising while verified attention declines. Accountability is not improving at the same pace as spending.
Sophisticated mental filtering and ad-blockers reduce the impact of mobile and web advertising.
Old OOH relied on traffic guesses. Modern marketing requires data-driven, granular measurement.
The intersection of physical presence and digital intelligence.
Digital Out-of-Home shifts advertising from a static billboard to a fully programmable communication infrastructure. MakanAds operates on four connected layers to deliver this value.
Flexible frameworks for ownership and monetization.
Partner Owned + MakanAds Operated
Developers, Malls, Hospitality Groups with Capital
Space Contribution + MakanAds Invests
Transit Hubs, Public Spaces, High-Footfall Zones
Network Access Without Ownership
Brands, Agencies, Government Bodies
Standardized execution for controllable scaling.
Foot traffic study, dwell time analysis, and structural feasibility checks.
Hardware specs, mounting strategy, and Dubai regulatory alignment.
Installation, CMS connection, and calibration.
Content scheduling, ad sales activation, and programmatic connection.
Proof-of-play logs, impression modeling, and revenue optimization.
Pricing isn't static. It adapts based on real-world factors.
Beyond simple advertising.
Premium screens in premium locations lend credibility to the brand (Contextual Halo Effect).
Reaching users when they are already in a decision-making mindset (Shopping, Dining, Business).
Turning dead walls into digital smart-city nodes that increase property valuation.
Moving away from estimates to proof-of-play logs and data-modeled impressions.
A phased approach to city-wide infrastructure.
100-200 Screens
Focus on premium locations, compliance, and establishing the quality standard.
500-800 Screens
Multi-partner onboarding, programmatic capabilities, and data layer enrichment.
1,500+ Screens
Integration with smart city initiatives, regional expansion, and dominant market share.